Retail Desire: Design, Display and Visual Merchandising Johnny Tucker

ISBN: 9782880467296

Published: May 1st 2003

Hardcover

160 pages


Description

Retail Desire: Design, Display and Visual Merchandising  by  Johnny Tucker

Retail Desire: Design, Display and Visual Merchandising by Johnny Tucker
May 1st 2003 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 160 pages | ISBN: 9782880467296 | 9.34 Mb

Store interious are now almost as much about display as are their windows. As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser becomes ever more influential. Everything from designing. setting upMoreStore interious are now almost as much about display as are their windows. As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser becomes ever more influential. Everything from designing. setting up or directing window displays, through advising on the layout of items within a store, to creating in-store displays is the domain of this little known but enormously important design professional.

Retail desire explains the visual merchandisers creative process, drawing a range of contrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations and so on. Visual merchandising has been called the most underused form of retail adverbsing... the art of the main street.

It is a lactical marketing method which has the same longevity and branding ability as an advertising campaign. Retail desire gives illuminating insights into the process and practice of the persuasive art of creating desire: all interior designers and architects plus many professionals in retail and even fashion design need it.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Retail Desire: Design, Display and Visual Merchandising":


tvmsosnicowice.com.pl

©2009-2015 | DMCA | Contact us